In a perfect world, businesses would be able to ask their customers where they found them and get a reliable answer. Not that customers aim to be evasive but there are a lot of businesses vying for their attention. Instead of just saying I found you on the internet, they’d know the specific website they found you. Or instead of saying I found you in Trailer Life because it’s the only name they know when in fact it was a state campground directory. The point is businesses could make sounder advertising decisions if they knew exactly which website or directory or advertisement delivered business.
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